Carlos Daza is a Bolivian citizen, born on June 5th of 1957, in Bolivian soil in London England, he is Don Carlos Daza Lavadenz’s son, former Bolivia’s Consul in London.

Spend his childhood travelling between Europe, North and South America. He attended to school in Bolivia, Venezuela and the United States of America.

He was fourteen when he joined the Catholic-Cinema-Club of La Paz Bolivia, part of the SAL-OCIC (Sud America Latina Organizzazione Cattolica Internazionale di Cinema), first as a member and later as director, he received classes by Bolivian cinematographers who were part of the Ukamau Group, a team awarded with the Palm in the Cannes film festival. At 15 he began to work in advertising as a free-lancer designer in Vox Publicidad.

Living in Barquisimeto capital of the State of Lara in Venezuela during late seventies, and at the age of 21 Carlos Daza joins LBM Publicidad, as an art director, six months later became the Creative Director of the company and a year later his General Manager. In spare times Carlos Daza also is the producer of three radio shows that the Agency’s owner, Luis Batista, had. After four months the three radio shows were awarded and gained the first rank ratings, the agency was growing; and Carlos Daza became the “infant terrible” of local advertising by the age of 22. At that time he made his first filmed spot in 35mm. And because of his calculus knowledge due to his engineering studies he learns Advertising Media Management. He meets Don Ricardo Younis at that time (A film director that made camera for Luis Buñuel) that later made the Coca Cola-Marbel TV spot for the Advertising Agency that Carlos Daza managed.

At the age of 26 Carlos Daza left LBM Publicidad and founded AM Publicidad with Jaime Prato, a Venezuelan politician that had been State of Lara’s Secretary of Culture, State of Lara’s Secretary of Government, and member of Venezuela’s political party Acción Democrática. With Carlos Daza’s skill for TV spot’s making, AM Publicidad became the pioneer in National Broadcast Television Spots making on the State of Lara and the only ones that made TV spots for the regional clients, first in TV production companies in Caracas, and later with Mariano Kossowski the Information Vice-President of National Television Broadcast Network Radio Caracas Televisión. AM Publicidad obtained and maintained the leadership in regional sales for Radio Caracas Televisión and Venevisión, the two National Broadcast Television Channels in Venezuela.

Between 1984 and 1990 Carlos DazaI created and directed almost 100 commercials in different formats like 35mm, 1 inch video, betacam, M3, and mainly ¾ or U-Matic; with national TV figures as Joselo (the greatest comedian of Venezuela), Judith Castillo (A lawyer, prime time News speaker, former Miss Venezuela and Miss Universe contestant), Musiú Lacabalerí (Pioneer in Contest TV shows), Eva Lisa Jung (former Miss Venezuela and Miss World contestant), Tatiana Capote (A soup opera diva) and others. Their clients always participated in Amador Bendayán’s Sábado Sensacional live broadcast from Barquisimeto.

In January of 1986 Carlos Daza participated with ANAHOVEN (The National Association of Venezuelans Hotels), in Milan’s Fair of Tourism, and in Madrid attended to the Week of Advertising, he joined the Advertising Creative Director’s Circle of Venezuela (Círculo de Creativos) as member when it was created in mid 1991. Later in 1994 Carlos Daza become a founder of the local State of Lara´s Professional Advertiser’s Association (APLA, Asociación de Publicistas de Lara) he sponsored it economically, participated in their constitutive rule’s redaction, personally assumed the direction of its first Directive Board’s election, and became the first treasurer.

During the 90’s expansion of Regional television in Venezuela Radio Caracas Televisión opened a regional signal for local advertisement, then a local TV Channel Telecentro opened, in a period of six years two other local channels were on the air, first Niños Cantores TV, and Promar TV, thus the pressure over the TV spot’s quality droved Carlos Daza to form a permanent team, with cameramen Eliseo Piñero, a 35mm cinema director that filmed in French co-productions.

Carlos Daza is recognized as a pioneer in printing design, he acquired the first flat bed scanners, the first post-script printers in the State, even the eldest newspaper of Venezuela, the Diario El Impulso, used his help in 1993 in order to create and implant Venezuela’s national electronic communication protocol between Advertising Agencies and Newspapers.

In mid 90’s Carlos Daza founded a Broadcast Television computerized Post-Production Unit, the first 3D nest in the region, and a Television production Company, making the presentation of the Venezuelan’s Air Force News TV Magazine, and the first 3D virtual reality video in the country for Torre Millenium the second Intelligent Building in the nation, possible customers could actually see the building two years before it was completed. And began to work for National state-owned Corporations, as CADAFE’s dependant Eleoccidente, CADAFE is the 2^nd largest producer of electricity in the world, owns The Gury complex in Venezuela’s Guayana, and distributes it trough regional state-owned companies to the public. Eleoccidente, or electricity of the occident, served 5 states, Portuguesa, Yaracuy, Falcón, Carabobo and Cojedes, a third of Venezuelan population. Carlos Daza also served other State Owned Corporations as CAVSA (Corporación Aluminios de Venezuela, owner of Alcasa, Venalum, Bauxilum and Carbonorca) the third aluminium company of the world in size, complexity and production. Carlos Daza did the creation, direction of pre-production, production and post-production of the documentaries, in six months of filming time and three more months for the edition, printing, copying and packing. The filming process in this case is particular, he filmed in the open mines of Pijiguaos (The biggest open mines of Bauxite in the world) in middle of the Amazon’s jungle moving on jeeps, trains, boats, helicopters and over the biggest trucks made by GM, went trough the Orinoco river, filmed the Aluminium Industry in Puerto Ordaz, on processing areas of gigantic containers of boiling acids; in electrolysis factories with 400 kilo amperes (The electrical consumption of a 4,000,000 inhabitant city) and enough magnetic field to stop a pacemaker or any electronic device, in smelting plants working with 2,000 centigrade materials; everything in a continuous process that could not stop, so everything had to be done at the first time, and on time. And became one of his rare specializations: Large Corporation’s Documentary Production.

Carlos Daza is Assessor and Image Generator for Broadcast TV Channels, he changed the image of Grupo Finol’s (The seventh fortune of Venezuela) Broadcast TV Channel Telecentro, also made image generation and imagery for other channels as Promar also in Barquisimeto, or Flamingo TV channel 11 in Curacao. This is other rare specialization in the advertising world.

In 1997 with Carlos Daza’s long time friend, Eng. Silenio Tursi, installed the first pre-press bureau of the zone, Color Digital, giving service to the States of Lara, Portuguesa and Yaracuy.

Carlos Daza’s skills in political campaigns begun with Acción Democrática’s Eng. Mariano Navarro campaign to State Governor, after a successful result Carlos Daza stayed as image and communication assessor.

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